Agenda

Links for 2010 Conference: Home | Agenda | Speakers | Sponsor | Attendees | Travel

The "agenda" now includes links to session presentations and handouts, some of the nct4g2010 tweets, and links to video for the keynote and parts of other sessions. Send additional material, and corrections, to info@nctechforgood.org.

Moderator: Sean Watson, Consultant, TechEffect
Panelists: Jane Smith Patterson, Executive Director e-NC; Jeff Cobb, Managing Director at Tagoras
Description: Technology trends help to identify tools and resources that are available and allow you to see what’s on the horizon so you can prepare your organization for changes that may come. Tools and resources — the puzzle pieces — are a necessity to achieve your mission. However, these trends aren’t just about the technology. While they reflect the latest innovations, they also show how the pieces fit together. It’s then that we see how the world is changing around us. Come explore some the latest trends and learn about the possibilities and challenges they create.

Video
Video (40:33 minutes)

Presentation, Jeff Cobb
PowerPoint (1325KB)

Session Related Tweets
NC has the 2nd largest rural population in the US, behind Texas 85/100 NC counties R rural. /// 20% of households have no internet connection. How is "rural" defined? Re: 85/100 counties classified as rural /// Meanwhile, 2007 map of NC rural counties as used by e-NC.org is on p8 of http://ow.ly/23fmz (PDF) /// [Patterson] urges speaking w/ elected officials to advocate to get the last 20% of NC broadband /// Jeff Cobb of @tagoras now talking about really using technology to better reach clients / audiences and carrying out mission /// Summary report for nonprofit tech use http://bit.ly/tech-data (http://www.tagoras.com/2010/06/16/association-technology-trends/) /// Hearing abt @chrisbrogan's formula for social media time. 25% listening 50% commenting 25% creating valuable content. /// Need more listening and more strategy in social media initiatives Social media listening tools wiki: http://socialmedia-listening.wikispaces.com /// how many hours a week should you do social media? 5-10 hours a week! (I am prob over that guideline) /// Think of how the simplest of technologies can be helpful in educating your constituents (eg. Text chat) Encouraging nonprofits to set up Google Alerts & Reader /// @jtcobb! #nct4g2010

Speakers: Shelly Bowers, Director of Technology Solutions, United Way of the Greater Triangle; Nancy Starr, Freelance Web Developer
Description: Scenario-based presentation that will answer questions like: Can our existing web site be set-up to accept donations and/or sell virtual (downloadable) goods, such as manuals, PDF files, videos, MP3’s? What if we don't have a web site? What are some of the options, and how do we chose the one that will work best for our organization, now and in the future? What is PCI and what do we need to do to be in compliance? Taking donations during an event registration: Using EventBrite to take donations during the registration process or accept donations as payment for a event

Speaker: Billy Bicket, Sr. Director, Community-Driven Innovation, NetSquared, TechSoup Global
Description: This session will focus on strategies and tactics to amplify the impact of mission-based programs through community-driven efforts. We’ll address emerging best practices and discuss the associated opportunities and challenges of community-driven strategies. Participants will walk away with a set of guiding principles and tactics to develop media, events and activities that encourage connections and local leadership among your stakeholders to increase your organizational reach and impact.

 

Presentation
pdf file (12MB)

Session Related Tweets
Billy Bicket speaks at #nct4g2010. http://twitpic.com/1zu4en (photo) /// @billyb @techsoup presents about "the shift" and "linking up" #nct4g2010 #nctech4good http://twitpic.com/1ztr5x (photo) /// SeeClickFix brings communities together, data.gov supports CDI Community Driven Innovation /// CDI - networked approach 2 designing programs + services based on capacity + interests of or passionate supporters. /// CDI multiple stakeholders: funders, social entrpreneurs, consultants, nonprofits, developers, + enthusiasts "America offline" == using internet to meet up in physical world. /// HAHA @billyb is laying some incredible thoughts on Community Driven Innovation . Almost can't boil down into tweets ;-) /// Billy Bicket @techsoup presents about "the shift" and "linking up" What are we doing to collaborate locally as non-profits to push our communities forward? /// No need to reinvent wheel netSquared activities include blogs, camps + hackdays offline,+"challenges" (open collab grantmaking projs) /// Bicket laying out snapshot of NetSquared as case study for other orgs. /// How are efforts directly resulting in change online metrics - user growth, use; offline metrics - quality, project grants submitted /// "use is the ultimate metric. Engagement and use is how we measure success." relationship develops from sharing to cooperation to collaboration and partnership. takes time! /// Not abt # of followers or twts: still abt building relationships;leveraging technology to accomplish. /// step 1: find "sweet spot" between nonprofit goals and what stakeholders want to do /// step 2: develop programming that inspires exchange between ur most active stakeholders Developed reciprocity and conversation among your supporters. This is an important point. /// step 3: define roles and responsibilities (helps communication and organization) step 4: organize toolbox; step 5: engage stakeholders as if success of org depends on it. /// put authentic FIRE in your soul people! local events provide a feedback loop about particular needs and culture of community t-- can't get it online need to assign role of translator in your communities so people can talk to each other (eg techies & social changers) /// Issues are different in Nairobi than they are in N. Carolina. Can't always drop in boilerplate programs. Must consider local issues /// Essential to engage your stakeholders as if organization's survival depends on it. My thoughts? It ABSOLUTELY does /// @billyb discusses unique nature of wikipedia - wikimediastrategy asked its community to define needs & strategies to address /// NetSquared uses BaseCamp to increase transparency and hopefully encourage value-added collaboration /// netSquared analytics tools - google analytics (free) find balance btwn open generous daring + being pragmatic; go for daring but know you might get flack later /// just like we develop interactive edu content, we can use those ideas 2 develop collab programs 4 stakeholders

Speakers: Annaliese Hoehling, Membership and Outreach Manager, NTEN; Patricia Perkins, Information Technology VISTA, FaithAction International House; Sean Watson, Consultant, TechEffect
Description: We all have our pet websites, email lists, and social networks that we check frequently to learn from conversations, new posts, webinars, videos, and other items. In this session, our speakers will describe their favorite resources. The follow up session will be an open, facilitated discussion where others will share their favorite resources. The end product will be an online list of good resources for keeping up with nonprofit technology. Some of the resources the speakers will describe include NTEN and TechSoup Global resources — blogs, RSS feeds, webinars, online training websites, and conferences.

Presentation, Annaliese Hoehling
pptx file (1137KB)

Presentation, Patricia Perkins
SlideShare slides

Resource list
HTML (1325KB); Google Docs version

Video
Video (22:53 minutes)

Session Related Tweets
Recommended NP tech resources: @kanter, NetSquared, Frogloop blog from Care2 /// Follow #nptech to search web & Twitter for nonprofit tech resources /// How do you listen online? You may be using Google Alerts, but what about socialmention.com? /// Commoncraft.org has great videos on RSS & Google Reader in plain English (plus other tools). /// Awesome shoutout to @kanter and @Afine new book The Networked Nonprofit /// read Networked Non-profit http://amzn.to/coMjJi /// TechSoup as a resource for getting cost effective technology and software /// My non-profit client accessed TechSoup & paid $800 for a software package that would have cost them over $19K /// Learning lots about Delicious, RSS readers & organizing time from PatriciaPerkins at FaithActionIntl /// http://faihouse.org/ Getting Things Done by David Allen -- a great way to get organized without being overwhelmed

Becky's Notes
I had the pleasure of participating in the workshop titled "Keep Informed Without Being OverWhelmed with Speakers: Annaliese Hoeling of NTEN, Patricia Perkins of VISTA, and Sean Watson, of TechEffect. Annaliese Hoeling provided the slideshow and slideshow link below: "Nonprofit tech resources (from an Accidental Techie)": http://www.slideshare.net/ntenannaliese/nonprofit-tech-resources-from-an... In Annaliese's presentation, she pointed out that instead of feeling distracted and isolated, we could purposefully set goals, align targets, and use social media and online communities to reach our organizational goals.

Annaliese suggested we use training webinars to learn how to effectively use social media, attend conferences to make contacts with peers, perform research on best practices, and follow blogs of experts to stay informed of best practices. Annaliese said that in addition to twitter, facebook, and linkedin, we could track information with Goggle alerts, organize information with delicious, and connect with affinity groups with Linkedin groups. In her slide show, Annaliese provided dozens of links to get all of us organized.

Patricia Perkins reinforced many of Annaliese points, and said that we should all be aware of techsoup.org, to acquire software at low costs, for non-profits: http://home.techsoup.org/pages/default.aspx

Finally, Sean Watson recalled his journey from working only with pc's, going back to paper, and now trying to work primarily with his mac to organize his information for his consulting, clients, and business. Sean recommended that to get organized, we make sure we use the text "Getting Things Done" by David Allen: http://www.davidco.com/

Speakers: Paula Jones, Director of Technology and Administration, N.C. Center for Nonprofits, and Nancy Shoemaker, Consultant Shoemaker Group
Description: Paula Jones and Nancy Shoemaker will discuss ways to use technology to collaborate, meet and communicate! We'll explore tools that allow you to share your desktop, documents, and presentations and look at options for audio/web conferencing too. You'll walk away with new ideas and tools to help you reach your constituents without having to spend hundreds at the gas pump.

 

 

 

Presentation
ppt file (703KB)

Resource list
NCTech4Good 2010 Conference, Collaboration Tools Session, Resource List, a Google Doc, updated July 1, 2010

Session Related Tweets
While Skype has glitches & still being worked out, advantages outweigh drawbacks /// Lots of love for Dropbox (cloud file sharing/storage) in this Collaboration session /// On WebConferencing & Audioconferencing @pgjones00 says that @ncnonprofits limits them to 45min to hr; longer diminishes efficacy demo of ReadyTalk web conferencing. /// Nancy Shoemaker, Paula Jones Talking abt Google Wave. Could we use it for committee/working group meetings?

Speaker: Kivi Leroux Miller, President, Nonprofit Marketing Guide.com and EcoScribe Communications
Description: The real power in social media for nonprofits is not just in providing another communications channel for your message, but in empowering your supporters — your biggest fans — to share their love for your cause within their own networks. During this session and the following discussion, we'll explore how to use the top social tools to empower your fans. We'll look at the kind of content you should be distributing through social media and how to spark conversations (and put out fires if talk turns ugly). We'll also look at using social media for friendraising and fundraising.

Presentation
Slideshare

Session Related Tweets
historically, increasing age means inc $ donations.. yet gen Y/X give 32%, and seniors give 28% media campaigns should be a mix -- fully integrate your approach /// Traditional marketing is not enough and social media by itself is not enough. Integrated approach necessary /// Traditional marketing is not enough. An integrated approach through multimedia such as social media is imperative. /// content + conversation = community /// nonprofits need to be seen as part of the social media network, so engage people don't just yell press releases at them. /// Community does not equal fans. Is twitter or facebook better for conversation vs. Driving traffic to a site. What do you think? /// Twit is better for driving traffic & FB is better for conversations. Unless its not. /// Social media use isn't just about business, it's about building rapport as well. Mix it up! Add personality. /// find ur mix in social media: media and content and personality + calls to action /// have a good attitude and passion about your cause on FB - ask questions, share other people's stuff and show personality! /// Great orgs to follow, recomended by @kivilm: @fcrt @redcross @starfocus @wharman make sure u share other org's stuff even if they are competitor -- u build on Fan's interests this way you have to make community and fans FEEL - they will remember you this way /// "Be genuine. Be generous. Be grateful." in social media /// "Facts help rationalize decisions we've already made... Emotion drives giving" /// Give fans incentives to help/support in multiple ways with your cause. Looking at Case Foundation's Gear Up for Giving Social Media Tutorials for Nonprofits /// "Gear Up For Giving" from the CaseFound, recommended by @kivilm /// http://bit.ly/3GOzrb Big picture of @geoffliving and his tattoo from SXSW and his Livestrong cancer fundraising initiative on screen Sweet! /// #ToMamaWithLove campaign highlighted - Epic Change org started by @StaceyMonk. /// It was great to participate in this give fans multiple ways and incentives to help -- not just one way share /// why u care about ur cause, in personal way, + others can find the caring in themselves too 2 tap into FEELing /// Is it ok to ask for donor help from your network? Yes, just be clear on where $ is going and for what purpose /// Using media to reciprocate with your followers shows you understand them /// U will hit different demographics w/dif media - i.e. UNCTV used tweets to enhance their usual TV fundraising campaign Awesome. /// Crowdsourcing the overhaul of a local Beagle Rescue initiative's Facebook fan page to make it more social check out FB page /// "The great paddington challenge" -- you can lose weight with Paddington the rescue beagle The Great Paddington Challenge - our project with @kivilm, making great suggestions to help the cause http://bit.ly/cqAtf8 /// cant just post things once, have to do it over and over and over and over -- some posts only last a short time /// We just got a lesson in promoting facebook pages from @DavidWells with Socialize Your Cause http://bit.ly/bQdPqd /// Nice work by @DavidWells from Socialize Your Cause on showing us some valuable Facebook tips for growing fan page /// No one wants to talk to a 501c3 - be personal, take us back stage Kivi Leroux Miller on Social Media How to respond to rants + other criticism on the social web http://bit.ly/94BoNR

Moderator: Patricia Perkins, Information Technology VISTA, FaithAction International House
Discussion leaders: Annaliese Hoehling, Membership and Outreach Manager, NTEN; Sean Watson, Consultant, TechEffect
Description: Keep the conversation going! Share resources that you use and learn from others about the ones that help them with their daily work.

Moderator and Speaker: Sean Watson, Consultant, TechEffect
Speakers: Judy Hallman, Public Information Network, Inc./RTPnet; Patricia Perkins, Information Technology VISTA, FaithAction International House
Description: Sean will give a short introduction to constituent relationship management (CRM) software, including what a database/CRM system is, what it can do for you and your organization, and advice for choosing the right database/CRM system for your organization. Trish will give an overview of Salesforce's usefulness as a client management system, including its use of Roles and Profiles to protect sensitive client data. Judy will show how the CiviEvent component of CiviCRM was used to manage registration for this conference.

Presentation, Judy Hallman
CiviCRM, HTML (5KB)

Discussion leader: Kivi Leroux Miller, President, Nonprofit Marketing Guide.com and EcoScribe Communications
Description: Keep the conversation going! This is your chance to ask questions and find out what works and doesn’t.

Speaker: Mark Ishman, Attorney, Ishman Law Firm
Description: Mark Ishman will share his experiences as a cyber law lawyer, Internet privacy lawyer and Internet security lawyer with issues such as choice of business entity, credit card transactions, online contracting, protecting your intellectual property, advertising online, privacy, and legal notices, disclaimers and terms of use.

 

 

 

Presentation
PowerPoint (232KB)

Video
Video (5:48 minutes)

Speaker: Ruby Sinreich, Founder, Editor, & Blogger-in-chief at OrangePolitics.org
Description: Building communities can involve a wide range of tactics and venues. How do you know which ones are right for you? In this session we will discuss a strategic framework for a network-based approach to outreach and advocacy that is independent of any particular platform, and applies to both online and offline organizing. Come learn how to to enable your supporters to "swarm" — to build connections with each other, get their friends involved, or speak their own minds about an issue.

 

Presentation
Slideshare

Session Related Tweets
Learning about how to think like a network and parent from @ruby at #nct4g2010 /// Nonprofits/associations: are you ready for the mobile revolution? net-centric advocacy has 5 pcs: strong social ties, common story, dense communication grid, shared resources, network awareness /// How about an NC (local) version of CauseWorld? Wouldn't that be cool? /// Strong social ties, common story. Friends make it relevant to other friends 4u, use their own language, if you empower them a great deal has been about being personal, being authentic... and finding fans/supporters with whom u can connect /// @ruby is saying to get ur network in place before you need it, so you can use it in urgent times /// Think abt using LBS during conferences for scavenger hunts, tours, let your imagination go. /// @ruby reminds us to build cumulative connections - online and offline - community is not one dimensional /// @ruby is giving examples of nonprofit uses of second life that are actually making me think of trying it /// @ruby is discussing #PechaKucha, #barcamp , #ignite and other alternative / non conferences /// Should we have an unconference next year? Do both - a conference with presentations then a day of follow up /// @ruby is one of my NPO tech guru heroes. Glad to see her present @ NCTech conference

Speakers: Mark Dibner, Founder and Acting Executive Director, Kramden Institute; Paula Jones, Director of Technology and Administration, N.C. Center for Nonprofits; Karen Ondrick, Program Director for Community and Government Relations, Lenovo
Description: There are many technology professionals that want to donate their services (networking, web design, social media, graphic design, research, etc.) to nonprofit organizations. Likewise, nonprofits would like to attract such donated services because they rarely have staff qualified to perform those services. The pitfall is usually miscommunication, which leads to misunderstandings and unrealistic expectations that creates missed opportunities and frustrating experiences. This session is designed to help both those who want to donate professional services and those who want to work with volunteers. We’ll provide a case study and provide tips to make your next project a win-win for all involved.

Presentation
PowerPoint (7371KB)

Session Related Tweets
Founder Mark Dibner givng a fascinating history of @Kramden Inst - rebuilding computers for kids - awesome! /// Are you a nonprofit volunteer? #nct4g2010 explores how to make the endeavor win-win for all: do what you love http://twitpic.com/1zvxbm (photo)

Speakers: Wayne Sutton, Business development/ marketing strategist for TriOut and Partner of OurHashtag with Lawrence Ingraham, Strategist, TriOut, and Gregg Morris, Sales Manager, Gregg@TriOutNC.com
Description: Location-based services have been around for a while and are perfect tools to communicate with your customers and the community. The Building Community engagement with location-based services session will cover LBS platforms, case studies and ways the community can stay connected while checking in.

 

 

 

Video
Video (2:24 minutes)

Session Related Tweets
Connecting with @waynesutton before his session /// Getting started with @lawpower discussing history of #triout and session on building community w/location based services waynesutton /// Started the Building Community Engagement with Location Based Services panel with @greggvm & @lawpower at @nctech4good /// @lawpower lays out basics of @triout; waynesutton is laying out other location based services and @triout's value proposition /// There are 20 location-based applications @waynesutton says For associations/non profits - you can reward your volunteers and donors through location based apps with local biz incentives /// nonprofits can partner w/ local businesses who use location-based services to raise money (and awareness!) for events and causes /// reviews out of the box ways that non-profits can use LBS to engage their constituencies. /// Great leverage of mobile tech /// @waynesutton: The question comes up, who has the best pancakes in the Triangle so @lawpower can check-in there /// Quote from @lawpower founder of @Triout "2 things we focus on privacy & spam" /// Reward your volunteers/members when they check into/become mayor (on location-based service) at sponsor's biz. /// Good times & people at @nctech4good #nct4g2010 conference. Thanks for the feedback & great questions.

Discussion leader: Ruby Sinreich

Description: Keep the conversation going! This is your opportunity to connect and learn more about working with volunteers and consultants.

Speakers: Wayne Sutton, Business development/ marketing strategist for TriOut and Partner of OurHashtag with Lawrence Ingraham, Strategist, TriOut, and Gregg Morris, Sales Manager, Gregg@TriOutNC.com
Description: Keep the conversation going! Come ask your questions about LBS.

Video, Interviews and conversations (10:53 minutes) [The sound quality is not as good on some of these clips as the other videos]

The Complete Facebook Guide for Small Nonprofits http://zmb.me/c2PIDy [written by @johnhaydon via @socialbrite] /// Had to leave #NCT4G2010 early. So sad -- was such a great conf. Speakers true experts w real desire for us to learn and share what we know. /// Thank You to presenters and organizers! Had a great time at the nc technology for good conference! Met some truly incredible people /// Yeah! Great day of learning at @nctech4good conference is over! Now, time for the after party, I mean, reception /// Had time @nctech4good 2day; hated leaving the #nct4g2010 reception early. /// Thanks to all those who put the event into the twittersphere! http://bit.ly/b8KEQZ I had fun with mommy at #nct4g2010, my second tech conference! Nice to meet y'all. Thanks for all the snacks! /// Izzy playing with Judy's fabulous trophy at the #nct4g2010 reception http://flic.kr/p/8djdv2 @IzzySinreich I love that you tweet even if you're only a year old. P.S. You're just as cute in person!